Why Founders Waste Months on the Wrong Decisions and How to Avoid It
About Event
Customers show interest. But are they buying?
You can spend months building features, reaching out to customers, or pursuing partnerships and still struggle to grow revenue.
When that happens, what should you change first: who you target, what you offer, or how you sell?
Join this free, interactive workshop for startup founders to work through that question.
Bring one real customer, product, or growth challenge. We’ll explore where progress is getting stuck and what you can do next.
What you’ll leave with
A clearer customer priority: who to pursue first and what would give them a reason to buy.
A practical test to run that week: how to check demand before building more or spending on marketing.
A focused action plan: what to pursue, change, or stop so your time and budget go toward revenue.
What we’ll work through
Using real startup examples, we’ll look at why positive feedback doesn’t always lead to sales, how to choose which customers to focus on, and what to check before investing more in a product or sales channel.
You’ll have time to apply the ideas to your own business and ask questions about a decision you’re facing.
Who should join
Startup founders looking for their first paying customers, working to make sales more consistent, or deciding where to invest for growth.
Startup team members working on product, sales, marketing, or growth are also welcome.
When and where
Monday, October 19, 2026
1:00 to 2:00 PM ET
Online via Zoom
Free to attend
Session plan
1:00 to 1:05 PM: Welcome and founder check-in
1:05 to 1:45 PM: Real startup examples and a practical exercise
1:45 to 2:00 PM: Live Q&A
Meet your host
Vivian Wang is the Founder & CEO of Growth Partner AI and an Instructor at the University of Waterloo. She is a third-time founder with more than 10 years of experience in marketing, growth, and commercialization, and has directed more than C$50 million in marketing spend.
Growth Partner AI has supported 26 companies and was named one of Scale Up Canada’s Waterloo 50. It has also helped two other Waterloo 50 companies generate more revenue.
Vivian’s workshops during Toronto Tech Week and Waterloo Tech Week attracted more than 250 registrations combined.
Register and bring one business challenge you want to move forward.
Location
Online - Zoom
MaRS Discovery District
Toronto, ON, Canada
About The Hosts
Vivian Wang is the Founder & CEO of Growth Partner AI and an Instructor at the University of Waterloo. She is a third-time founder with more than 10 years of experience in marketing, growth, and commercialization, and has directed more than C$50 million in marketing spend.
Growth Partner AI has supported 26 companies and was named one of Scale Up Canada’s Waterloo 50. It has also helped two other Waterloo 50 companies generate more revenue.
Vivian’s workshops during Toronto Tech Week and Waterloo Tech Week attracted more than 250 registrations combined.
By registering for this event, you agree to share your registration responses with Wygo, the hosts, and any listed sponsors.
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Hosts reserve the right to refuse entry or remove any participant who does not comply with the event rules or guidelines. Please be respectful of the hosts and other participants. If you have any questions or concerns, please contact the hosts directly.